This project was created to explain the functionality of a new advertising method being used by The Detroit News and The Detroit Free Press. It’s a way to embed a sales brochure or mini-magazine into an ad on the newspaper apps. Potential customers were having trouble understanding how it would work, so I took screenshots and did some screen recording to mockup up what the process of using this advertising brochure would look like. I created a hand graphic that taps through the app, and meticulously added in the other ad sizes and animations that would be present in the real app.
