The Sola email newsletter is a great example of how excellent content can drive reader interaction. This email had an open rate of 44.4%, and a click rate of 20.6%! These numbers are super high. It speaks to the quality of the list that Sola compiled, the attractive design that caught the recipient’s interest, and the compelling content to keep them reading.
Although the original design was created by a designer and not a coder, I was able to adapt it to work within the constraints of email design without losing the original look and feel.