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Detroit Medical Center was going to stop advertising with employer, so we needed some really high-end spec ads to win them back. This is one of the four that I made, which was successful in convincing them to stay, and won me a North Star Award for the design. This one is a custom game that I programmed in Actionscript where a skateboarder jumps over cones and does tricks. It’s programmed to start very easy and slowly get harder and harder until the player eventually fails. When that happens, they are taken to the ER messaging.