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Detroit Medical Center was going to stop advertising with employer, so we needed some really high-end spec ads to win them back. This is one of the four that I made, which was successful in convincing them to stay, and won me a North Star Award for the design. This one used some sophisticated effects, like the pseudo-3D of the golf ball, and the water rippling effect of the river. The challenge was keeping this all within the tiny file size limit of 40 kilobytes.