Centramax realty is a real estate group working out of the Metro Detroit area in Michigan. I developed the logo, color scheme and branding elements after consulting with the owner.
In the real estate market, it’s important to have recognizable yard signs. Sometimes, potential customers will see a house in passing that they are interested in, but don’t have a chance to write down the phone number. But if they remember the shape and color of the sign, it can help them find the Realtor later. With this in mind, I designed and developed signage and business cards together, to make sure that all company messaging was consistent and recognizable. It also has to be different from other companies in the area to avoid confusion. After some research, we settled on blue and gold, in shades that are easily interchangeable for different purposes.