How to Design a Logo that Works for Your Brand

Your logo is your company’s first impression. It’s important to have that logo speak to your values and brand. Recently, Rad Rat helped a new local cleaning company, Mr. and Mrs. Clean.

Mr. and Mrs. Clean is a husband and wife team. They specialize in window washing and office janitorial work – dusting, vacuuming, mopping, and the like.

In order to get the business off to a good start, we needed to develop a logo and print some business cards, as well as a professional-looking invoice and a letterhead set. Referrals are important in the cleaning industry, so having leave-behind items that customers can share with friends and neighbors can make or break a company. Continue reading

Don’t Build a Site Unless You Can Answer These Questions

It’s never been faster or easier to build a website. With web building tools, templates and plugins, you could even do it yourself in a weekend. And chances are, your friend’s niece is taking web design classes in school. She can probably help you out on the cheap – and it might even look great. But you’re ignoring a vital aspect of web design – branding. Continue reading

How do I choose a web host?

So you’re ready to finally set up your web presence. Before working with a designer and developer, you’ve decided to purchase your own domain and host. The biggest domain registrar is Go Daddy, and they also offer hosting. It’s a simple process to get the domain connected to the host as long as they’re all under one roof, but is that the best option? Let’s take a look at Go Daddy’s plans. Continue reading

Art on the Bay Website Redesign

Art on the Bay screenshotArt on the Bay is a craft show in New Baltimore, MI. Locals set up booths to sell art: paintings, jewelry, metal work and other handmade items.

Every year, the show has a new design, which will be featured on posters, applications and things like that. And to go along with those things, I was asked to build a new website. Continue reading